woodward foodservice – christmas brochure suite

Woodward Foodservice wanted to completely overhaul the look and feel of literature, from reserved and template led to food focused and lively, wanting to capture the 'theatre of dining out'. The catalyst for this visual communication rethink was the 2014 Christmas brochure suite.

The suite comprised: main food, a party food and tableware brochures. They were produced on an uncoated offset paper to give a more natural, tactile feel and used a mixture of dramatised photography, bold colours and Woodward tradition challenging typefaces.

"Our 2014 Christmas brochure suite was a real departure in style from us, our previous brochures had been stuffy and not very enticing. Our budget was tight and manipulating existing imagery would be essential to creating the 'theatre of dining out' experience. We were delighted with the finished product, a collection of marketing material that we could hold up against everyone in the foodservice sector"
Becky Hover, (Former) Marketing Manager

Christmas food brochure
Christmas tableware brochure
Christmas party food brochure

Brochure design, concepts, creative photography, magazine spreads, publishing, marketing, suite, Christmas, Woodward foodservice, food, graphic designer, creative design agency, Sittingbourne, Kent.